The History of Royale Studio and it's successor, Hussar 1957-1968
Change at v21 - 60.1 Royale-Dolphin split extensively revised
Change at v20 (Mar '26) - 64.1 New 'last ad' reference (Champ Annual)
Earlier change history has been moved to the end of the article
1956
56.1
1957
57.1
57.3
1958
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| Royale Studio - 'Unapproved' 1958 |
58.1 110 Denbigh St
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| Don Avard by Royale Studio 1958 |
58.2
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58.3
58.4
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| Royale Advert in Body Beautiful 2 (1958) |
58.5 Royale's US ambitions
58.6
1959
59.1
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| Royale Studio ad for Limey and Yankee (1-ARHP) 1959 |
This is a good example of Clavering's flair for extravagant marketing and publicity, drawn from his experience in the cinema industry. The bombastic tone of the script gives us an insight into his exuberant personality and wit. It also illustrates British perceptions of how to impress American customers in pre-global times. The sheer chutzpah of the ad is justified by Royale Studio's genuine success in getting itself into physique print prominence in a very short space of time.
59.2
1960
60.1 Dolphin Photography
| Dolphin Photography launch spread 1960 click to enlarge |
In 1960, Dolphin Photography was launched with a full page advertisement (above, right) in Man Alive (August edn). It promoted the "The Thieving Cowboy" series by Tom of Finland which, they said, had been "expressly drawn" for Dolphin, implying something of a coup.
Dolphin was also represented in the editorial pages of the magazine including one picture (opposite the ad, above) of Dennis James, clad Royale style, in exceedingly tight football shorts. You can see it was paired on the page with another soccer-themed picture, but one that was attributed to Royale. There were two more pictures of Dennis James (aka Dennis White) in that issue. Once again, one of those pictures was attributed to Royale, the other to Dolphin.
It doesn't seem that there was any intention to differentiate the two 'brands' at this point, in fact the presentation of these football images seems designed to confuse, although we don't know whose idea it was to put them on the same page, the studios or the magazine. One would have expected a man with Clavering's marketing experience to avoid such a mistake, but perhaps he wasn't in control of events.
60.2 The Name, 'Dolphin'
There was until recently a pub called the Dolphin two doors down from 110 Denbigh Street, it's a modern building but quite probably replaced an existing pub of the same name that had been bombed in the war (see Denbigh Street article). One wonders whether Clavering and Parkhurst hatched their plans for Dolphin there.
It's also possible the name Dolphin was inspired by Dolphin Square an up-market apartment building also close by. It was built as a garden square and thanks to its proximity to the Houses of Parliament has been home to many MP's and prominent people over the years, including Princess Anne. Christine Keeler and Mandy Rice-Davies of the Profumo scandal were also residents there and John Vassal, the homosexual, Soviet spy was arrested there in 1962. It's been called 'The UK's most notorious address'
60.3
60.4
60.5
| Royale also laid claim to the Thieving Cowboy |
According to De Simone Wayland (writing for the Bonham's Sale Catalogue in 2021), Royale had commissioned the series from Tom in 1957 and it's dated as being drawn in 1958 in GMP's Tom of Finland Retrospective (Vol 1 p14). However I cannot find any trace of Royale advertising it prior to these two ads. They did advertise other artists in their 'stable' and included them in their 1960 catalogue, but not Tom of Finland. Maybe the claims of exclusivity related to publication in Britain. Whatever the case, there seems a sniff of competition and one-upmanship in the near-simultaneous release and wording of these two ads. See also 60.9 below.
60.6
Significantly, in an undated, order acknowledgement, included as ephemera in the British Photographers collection (Ref 1), John Parkhurst described himself as the Proprietor of Dolphin Photography, with no mention of Clavering. He didn't adopt the Studio tag for Dolphin and, in another unsubtle differentiation from the Royale brand, he described his photo stories as 'playlets' instead of storyettes.
60.7
We don't know the full rationale behind the Dolphin-Royale separation. It's a matter of conjecture whether this represented a parting of the ways, amicable or otherwise or was a practical device to rehabilitate the brand from it's reputation for attracting unwelcome interest from the authorities. It seems clear, however, that it wasn't a new project with a different purpose. The old material and models continued to be shared by them in the new set-up.
According to a message sent to the 'British Photographers Group' (Source No 1) and reported at 'Tim In Vermont' (Source No 9): -
"Basil was forced to finish due to his co-Directors, after he released a set of pics denoting two sailors supposedly whipping their white uniforms from each other which somehow got out and caused a huge rumpus".
This is pure hearsay, but there is a photo set that fits this description. It's 'Whip Duel' starring Peter George and Ron Wiltshire, Archive set No 38. (It actually features a sailor and a soldier, not two sailors and only Peter loses his clothes). This set was included in Royale's July 1959 Catalogue list with the name 'Whip Fight'. Renamed Whip Duel* (not WIP!), it was prominently featured with a racy, bare bottom, image in a display advert in 'Man Alive's, August and October issues that year.
This timing is a plausible fit with the (breakaway?) launch of Dolphin in mid 1960 and might explain the puzzling continuation of the two studios in parallel until 1962. However, the cause of the split in the statement quoted above (if split it was) is vague and not entirely convincing.
Whip Duel's violent imagery is not very different to contemporary 'Sword and Sandal' movies, so the reported 'rumpus' was more likely triggered by the non-classical, bare bottom in the Man Alive ad, than the photo set itself, which had a limited circulation. It could have been a reaction to Police raiding premises, most likely those of 'Man Alive' or Retailers - and confiscating the offending material. As far as I know the Police didn't keep records of raids such as these, but I've found no evidence of prosecutions.
When 'Man Alive' continued it's usual print schedule in January 1960 it included a new, full page advert which relegated 'Whip Duel' to the text. The magazine's editorial speaks, slightly disparagingly, of 'seeing the back' of the old year, but does not elaborate.
*The name change from Whip Fight to Whip Duel might be a response to an era troubled by organised, public fights between tribal gangs of youths.
60.8
An equally interesting facet of the report of the 'rumpus' is the reference to co-Directors (plural). We know about John Parkhurst who set up Royale with Clavering and then founded Dolphin. Don Avard was reported as being involved in 'the firm' too (see 58.2 above) but was he a 'co-Director'? We don't know. If the quoted statement is accurate (which is a big 'if'), was there someone else involved? I can't help thinking of Scott of London who crops up time and time again in these articles and Pete Dobing. Both these men feature in the aftermath of the Royale Story (see 65.2 below).
It's also possible that the Co-Directors in question were Basil's colleagues in his day job as a Cinema Manager and Co-Director of the Cameo-Poly cinema chain. The head of the chain was Albert Clavering, Basil's uncle and a Conservative politician of considerable standing. Given Basil's openness about his involvement with Royale and it's use of his home address, it is certainly plausible that they might have insisted that he became more discreet about his activities. That would explain very simply the creation of Dolphin Photography with a new address under Parkhurst's direction, but not the continued existence of Royale after the split.
There is a more prosaic explanation. Basil Clavering's job was full time and must have left him little time for photo shoots, certainly not in the volumes Royale published in their peak years. Photos of the time show him hob-nobbing with celebrities at film festivals in Edinburgh and Cannes. We might surmise that the burden of Royale's work fell on John Parkhurst and it would have been understandable if he'd wanted more recognition and, perhaps, his own business. The 'rumpus' may have been the trigger to do it.
60.9 Dolphin and Man Alive
The Man Alive 'Thieving Cowboy' advert (60.1) gave Dolphin's new address as 3, Golden Square. This is a garden square at the Regent Street & Piccadilly Circus end of Soho's Brewer Street. Interestingly, Man Alive, the magazine that carried that first ad, also gave Golden Square as their publishing address, although they had been based elsewhere, at 10, St Martin's Court, for every previous issue.
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| Dolphin Photography and Man Alive magazine shared the same Address |
There's clearly a connection between the two events but it may simply have been a matter of convenience to share offices. Man Alive were strong supporters of Royale and they would have been in regular contact with each other about such plans.
60.10 Rivalries
At the end of 1960, Royale published an isolated image of Tibor Urgay posing naked in a woodland glade, which made the back cover of 'Man Alive' No 12. The same picture reappeared the following year as part of a group under the Hussar brand, but their version was horizontally reversed and Tibor is wearing a pouch in it. It's almost as if Clavering's more daring version was stealing a march on his new rivals in revenge for the 'Thieving Cowboy' affair (see 60.1 and 60.5).
There was a similar squabble in 1961, coinciding with the name change of Dolphin to Hussar. This time it was over a solo photograph of Mike Ridgeway - see 61.2 below.
There's another (possible) example of their rivalry in the advertising of the 'Shanghai'd Sailor' storyette. Royale seem to have advertised it as 'Kidnapped' at just this time, while Dolphin used the name 'Kidnapped Sailor' three months later, see the footnote in the Shanghai'd Sailor Profile Page.
1961
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| Curious Headline in Tomorrow's Man (Mar 1961) |
61.1
Royale had often used unconventional headlines in their ads, but the curious wording of this advertisement for Dolphin a few months later in March 1961 (Tomorrow's Man) is downright puzzling. Arguably it supplies more evidence of rivalry between Royale and it's new off-shoot. I've never heard of Dolphins being renowned for their happiness, larks yes, dolphins no. Perhaps it's nothing to do with Royale, but related to some popular theme of the day, or maybe the question mark was a precursor to the unexplained, studio name change that was to come about a few months later, see 61.2 below.
The ad itself showed an enticing thumbnail from a storyette, apparently re-enacting Tom of Finland's well-known image of a burglar being tackled by a young man in underwear, but with the roles reversed. A suitably intimidating Ron Wiltshire plays 'The Burglar'.
The new Dolphin studio did have something to be happy about at this time, they had a half page advertisement printed in the Man-ifique Spring issue of 1961, the first time the Royale group had been mentioned in a John Barrington publication for over two years.
Being obscure, seemed to be catching that year. Two months later, this ad for Royale appeared, also in Tomorrow's Man...
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| Royale's Curious Advert in Tomorrow's Man (May 1961) |
It boasted of 12 new stories with typical Clavering hyperbole, but, unlike the Dolphin ad, didn't give any titles, nor was there a sample illustration. Royale and Dolphin both had images featured in the body of the magazine, but they were strictly bodybuilding material. Was Clavering too preoccupied to prepare a better advertisement? Did he really have 12 new stories? Or was this simply a desperate attempt to keep up with the happy Dolphins, playing tit-for-tat ?
The following month a similar, bare Royale ad announced that it had 50 storyettes, "unrivalled by any other studio!"...
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| Rival Adverts in Tomorrow's Man (June 1961) |
Again, there were no titles or illustrations to illuminate the reader, but the copy proclaimed "Authentic Action" and "Lavishly Illustrated Lists".
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| Dolphin Photography becomes Hussar Studio 1961 |
61.2
In August 1961, a year after the launch of Dolphin Photography, Trim were telling their readers that the studio had changed it's name to Hussar, apparently due to a complaint by an existing business using the same name. In fact a photo spread of 'The Hold-Up' (again starring Ron Wiltshire) had already been published under the Hussar name in Mar1961, in 'Man Alive' No 13.
Also in August, another squabble erupted between the two studios over a Royale photograph of Mike Ridgeway. Hussar rebranded him as one of their models in Adonis 14 (using a reversed image, like they had with Tibor, see 60.10). This prompted Royale to publish the 'correct' image in Fizeek, the following November. Read the full saga of Mike Ridgeway.
61.3
Royale and Hussar continued to advertise their 'Storyettes' and 'Playlets' alongside each other (literally sometimes! see below).
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| Parallel Advertising for Hussar and Royale 1961 |
This was in Body Beautiful No 15, around the end of 1961. Hussar have listed four new playlets here, three of which are still known to us. The flowery, literary copy boasts of their quality. Royale, by contrast, have used only a photo (which I have been unable to connect to a model or a storyette. It may possibly be part of a cowboy series from Don Avard's heyday). There seems a touch of frustration in the pushy Royale copy which is clearly trading on their reputation.
Towards the end, illustrations were regularly dropped from the ads and some were simply addresses, relying on images posted in the body of the magazine to attract interest. Hussar had a picture of Peter George featured in the body of this issue but Royale wasn't represented at all. Royale had appeared in every issue of Body Beautiful up to No 12, with as many as six full pages at the peak but there was only one more after that - David Clarke in issue 19 (1962).
61.4
By December 1961, Royale's bombast had turned into an almost despairing tone....
In Tomorrow's Man vol10, #1
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more info on the dropping of illustrations (pending)
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1962
62.1
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| Tomorrow's Man, Directory of Physique Photographers (Jan 1962) |
Both Hussar and Royale were still included as active businesses in the 'TM directory of Physique Photographers' published in the January 1962 issue of Tomorrow's Man.
The Hussar advert at the bottom of the page mentions a number of new 'playlets' all of which seem to have been completely lost except 'Hold-Up'. (If any of my readers know differently I'd be delighted to hear from them)
62.5
In May 1962, Royale and Hussar posted separate ads in Tomorrow's Man, both announcing that they were making their photographs available in transparency format*. This suggests that they may have still been collaborating at a technical level (or else were using the same service to convert their photos). It was clearly an attempt to keep up with technological advances and widen their appeal, but neither ad mentions colour, which was starting to become mainstream at this time.
*Transparencies were photographs put on celluloid so they could be projected onto a screen like a film or viewed in a light box. We call them slides these days.
62.6
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| Tomorrow's Man, Directory of Physique Photographers (Jun 1962) |
62.7
1963
63.1
63.2
1964
64.1
Hussar's pictures and advertisements continued to run until at least February 1964 (in Manual No 49). The last one featured Peter George's elderly, PT Instructor set again from 1959! (see 62.7).
Around the same time Champ Annual Vol 2 No2 (Spring '64) splashed 4 pages worth of thumbnail sheets and there was a supporting advertisement. This may have been Hussar's last desperate roll of the dice.
So far I've not found any later ads for Hussar. Their last appearance in Tomorrow's Man's Directory of Physique Photographers was also in February 1964, which suggests that this was when they ceased trading, although 'Manual' and 'Trim' continued to list them until Oct 1964.
We don't know what finally finished Hussar, perhaps the loss of Clavering's flair for publicity after the split was too damaging.
64.2
Scan Magazine No 8 (ca. Jun 1964) chose to commemorate the demise of Hussar studio rather symbolically, provocatively even, by reviving this image of Tom Manlick (yes that is his name!) posing in half of a genuine Royal Horse Guard's Uniform and a chain-mail pouch.
Male Classics Annual in 1964 included a lot of Royale/Hussar pictures but did not mention them in the list of contributors.
Other magazines lamented that 'some people' could not accept increasing use of clothing and biker imagery, which of course was still 'disqualified' from the categories of health, body building and fashion which were permitted by the authorities for imagery in which men 'displayed' themselves.
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1965
65.1
The Male Classics 1965 Annual went further with an article discussing in academic-sounding terms the evolving use of clothing in physique photography with Royale/Hussar well represented. There was a striking double page spread with multiple snippets of examples almost entirely dedicated to them, but they weren't mentioned by name except via cryptic, coded credits.
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| Click to Enlarge |
This montage spread appeared in Male Classics Annual for 1965 without any explanatory text and seems to be a tribute to Royale. One that isn't Royale is 24 which is by Scott. I'm not sure either about 9, 13 and 20. These two pages feature snippets of many pictures that were previously unknown to me but I have tried to caption them as far as possible. If any reader can add to or correct my names, please add a comment to the foot of the post.
65.2 The Legacy
Some time later Royale material started turning up under the names of two other photographers - Scott of London and Peter Dobing. It's unclear whether they had a stake in the Studio or simply acquired the material in the 'closing down sale'. (Further article link pending).
1967-8
67.1 Retrospectives
In 1967 Grecian Guild Studio Quarterly dedicated it's entire Summer 1967 edition to Hussar. Royale pictures were included but it wasn't mentioned by name (although there wasn't any editorial text apart from the index). The issue also included art by Holzmann.
In Spring of 1968 Trim Studio Quarterly did the same thing, showing a completely different selection of pictures and referencing the GGSQ feature, so they were clearly connected events. Interestingly they declared Tibor Noszgay to be Hussar's 'star' model.
67.2
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| Tibor Noszgay by Hussar |
1970s
Royale and Hussar images continued
to appear in print in their own right for many years after, with Peter
George's fetish, wader images still carrying carrying the flag in
'Drummer' in 1988 and 'Dungeon Master' in 1989 (see Peter George's Career).
2000s, Present Day
Royale and Hussar still refuse to die with periodic exhibitions recognising their contribution to gay history and art. Retrospective articles appear in private blogs from time to time (see Sources).
Occasionally 'new' images surface on auction sites and astonishing prices are being reached in sale rooms for collections of surviving photographs (see also auctions articles).
article produced by Mitchell
for the mitchmen, Royale Studio, Open Archive
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UPDATE HISTORY


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